( YEAR: 2025 )

Design Services | Service

Brand Visual Identity

Competitor Analysis

Brand Positioning

Copywriting

Our Role | Our Role

In this project, we served as brand consultants for the healthcare industry, covering everything from naming and brand communication strategy to the visual identity system (VI) and color planning. Using "flow and stability" as the core visual concept, we helped Horizon Mind & Body Clinic shape a brand image that balances trustworthiness with a gentle spirit, making the visual identity an important language for conveying the ethos of healing.

Client Background | Client

Horizon wellness center is a mental health brand dedicated to integrated mind-body care, combining psychological counseling with mindfulness healing. The brand aims to break free from the cold impression often associated with traditional medical institutions, creating a gentle space where people can breathe freely and speak openly — allowing the spirit of healing to extend into every detail of the brand identity.

Horizon Wellness Center

Finding Balance Amid Flow and Change

The logo for Horizon wellness center draws inspiration from "two people supporting each other," symbolizing the core of psychological healing — holding one another, offering mutual support. We built the form with minimal lines, preserving breath and space between strokes, as if creating a resting place for the mind.

The overall silhouette is light, seeking stability within movement — balancing a grounding strength with a warm, embracing quality. It reflects the brand's spirit of accompanying people through their inner landscapes and helping them find peace again.

The primary color is a soft lake blue, symbolizing calm, clarity, and rationality — echoing the professional character of a mind-body clinic. Supplemented by warm off-white and misty gray, the palette creates a settled, serene atmosphere that communicates the warmth of a healing space and the rhythm of a deep breath, giving the identity both medical professionalism and a gentle, humanistic quality.