Design Services | Service

Our Role | Our Role

In this project, we served as the overall coordinator for the brand identity strategy and spatial concept in the F&B industry — from logo design to the tone and atmosphere of the entire brand, all centered on a sense of "gentle, rhythmic everyday living."

Through defining the brand's tone and distilling its emotional vocabulary, we helped NOGIKU Coffee build a brand identity system (VI) that authentically communicates the brand's character, allowing the design to serve not only the visual surface, but also to extend the depth of the brand's story.

Client Background | Client

NOGIKU Coffee upholds a spirit of purity and sincerity, dedicated to creating a fresh and warm Japanese-inspired coffee space. Here, coffee is not merely a drink — it is a companion: ordinary yet genuine, like clusters of golden wild chrysanthemums quietly blooming all around you.

NOGIKU carefully selects premium single-origin beans and brings out each coffee's layered flavors and rich fragrance through skilled hand-pour technique. By choosing naturally expressive bean varietals and brewing with meticulous care, every sip reveals the earthiness of the land, the subtle interplay of acidity and sweetness, and a lingering richness — making NOGIKU Coffee a place where people can comfortably rest and freely unwind in their daily lives.