( YEAR: 2025 )

Design Services | Service

Brand Visual Identity

Brand Positioning

Copywriting

Our Role | Our Role

In this project, we were responsible for Sweet Plum Sake Bar's brand visual identity design and the planning of subsequent collateral materials.

A sake bar needs to find the balance between "relaxed" and "quality" — too casual and it risks looking cheap; too refined and it loses that easygoing quality of letting one's guard down. The task was to translate the feeling of a summer afternoon's gentle plum-sake haze into a visual language with both quality and a sense of ease.

Client Background | Client

Sweet Plum Sake Bar is a slightly intoxicating paradise dedicated to wanderers — where the bright green days of summer are brewed into sip after sip of enchanting plum-fragrant sake, paired with light bites and bar snacks, so that every passing traveler can taste the flavor of summer.

What the client wanted the brand to convey is not just the flavor of the sake itself, but a kind of soulful respite — a moment to set down the worries of everyday life. Pure craft, delicate flavors, paired with a moment of quiet relaxation: this is the most precious experience this brand wants to leave with its guests.

Sweet Plum Sake Bar

A Whole Summer's Taste, Distilled into a Bottle

We began with the process of brewing plum sake and translated the summer sun, the tartness and sweetness of green plum, and the gentle haze of a slight buzz into the brand's color palette and graphic vocabulary — so that the visuals themselves carry a certain warmth and languor, rather than following the precise and serious aesthetic of a bar. The overall style preserves handcraft and warmth, echoing the role of the "wanderer" — not in pursuit of luxury, but offering the kind of approachability that invites you to sit down and let your guard down when you happen to pass by.

In the extended applications, this visual language stretches across packaging and accompanying objects, so that each piece held in hand feels as though that moment of summer's gentle haze has been quietly bottled and carried away.